
Brilliantly Average Since 2025
We make gear for people who’d rather live than optimize.
Mediocre & Co. is a slow-burn lifestyle label built on a rebellious truth: good-enough living beats burnout greatness. We borrow vintage-surf grit, dress it in modern minimalism, and ship small-batch essentials that whisper relax. If you’re chasing peace over hustle, welcome home.

The Problem
Productivity culture worships sleepless hustle, glorifies inbox zero, applauds the side-hustle of your side-hustle.

Our Rebel Move
We said nah. We’d rather surf at 2 p.m., read paperbacks, and still pay rent. So we built a brand that treats “average” like an art form—one that frees you to live at human speed.

The Output
Soft tees, unhurried content, and community moments that remind you to unclench your jaw.