Welcome to Mediocre & Co.

Let’s start here: I’m tired.

You probably are too.

Not just physically tired—but tired of trying so hard all the time. Tired of chasing “better.” Tired of feeling like every part of life has to be optimized, monetized, improved. Tired of turning your own existence into a project.

Same.

I started Mediocre & Co. because I was burning out on pretending I wasn’t burned out. I was still checking the boxes, still hitting the targets, still showing up—but under it all, I felt stuck in a loop of constant pressure to do more, be more, prove more.

And I don’t want to live like that anymore.

This isn’t a brand built around giving up.

It’s built around letting go.
Letting go of the idea that every moment has to be productive.
Letting go of the guilt that creeps in when you rest.
Letting go of the pressure to be constantly striving for something.

I still believe in ambition. I still care about creating good things. I just don’t believe it has to come at the cost of your peace, your presence, or your sanity.

Mediocre & Co. is for people like me— people who are capable, driven, creative, but done with the performance.

Done with the grind-for-grind’s-sake mindset. People who want to live well without maxing out their bandwidth every damn day.

So I wrote this thing— a set of principles I’ve started living by.

A kind of anti-hustle manifesto.

We call it the Lucky 13:

 
🌀 The Mediocre Manifesto

1. Good Enough is Good Enough Actually Great

2. Sleep is a Power Move

3. Less Doing, More Being

4. Strategic Drift is a Valid Direction

5. Protect Your Energy

6. Sustainable Over Impressive

7. Authenticity > Aesthetics

8. Declutter Your Calendar (and Mind)

9. Celebrate Small Wins Like They’re Big Ones

10. Average is a Setting We All Need Sometimes

11. Community Over Competition

12. Play Counts, Even When It’s Pointless

13. Break the Rules (When They Deserve It)

 

Over time, I’ll be writing through each of these.

Not as advice. Just as honest reflections.

A little perspective for anyone trying to live a little slower, a little softer, a little more on your own terms.

 

Thanks for being here.

Read along. Think about it. Close the tab. Take a nap.

Whatever works.

You’re already doing enough.

—Rusty